Business Strategy
Market Expansion
Curating compelling exhibitions through strategic collaborations with artists, institutions, galleries, and brands. Art writing and journalism.
Facilitating private and public sales and commissions. Strategic collection management, development and acquisitions for individuals, companies, and institutions.
Positioning
Enhancing branding, marketing, and applications to secure key opportunities, from art fairs and residencies to press visibility and curatorial projects.
Representation
Moderating artist talks and panels to foster dialogue and deepen connections. Providing professional representation at art fairs, supporting sales, and offering tailored guided tours.
With over a decade in the art market, I bring a multicultural perspective and hands-on experience to my consultancy. Having worked in Berlin, Dubai, Paris, London, and Yerevan, my expertise spans art fairs, galleries, public sculpture commissions, and artist management - covering financial, strategical, administrative, and organisational planning.
I specialise in strategic development across global markets, creating new opportunities, expanding market reach, and strengthening both cultural and commercial visibility. I have led collaborations with art fairs, artists, collectors, and institutions, ensuring seamless execution from strategy to sales.
Notable achievements include managing over 100 galleries at Art Dubai and serving as Gallery Director of a commercial gallery and residency space in Berlin for five years. I have successfully closed high-end deals and secured major public and private commissions across Asia, Europe, the Middle East, and the USA.
Originally from Yerevan, Armenia, I am currently based in Berlin. I hold a Master’s degree in Art Business from Sotheby’s Institute of Art in London.

My work bridges the gap between cultural impact and commercial success, helping art-led businesses and individuals achieve growth without compromising their mission.
I focus on building a strategic framework with which my clients may experience long-term stability. Allowing for refreshing new opportunities and efficient use of existing models and structures.
I believe every success is just a few strategic steps away—whether financial, cultural, or social. The beautiful balance of these three systems of value is where my expertise lies and where the magic really starts to happen. With a passionate and personal approach, I treat my projects and clients with care, insight, enthusiasm, and respect.
Together, we’ll work toward your goals while creating the breathing room you need to focus on what truly matters: the art.
Business Strategy
Curation
Sponsorship Development
Collection Managment
Market Expansion
Operational Structures
Collaborative Work
Positioning & Visibility
Art Writing
[selected projects from my past]
80+
50+
100+
30+
Kick-Off Call
Start your journey with a tailored consultation. I offer a free 30-minute call to get to know each other, discuss your goals, vision, challenges, and explore how I can support you.
Yours,
Shahane Hakobyan-Juergensen
shahane (@) hakobyanconsulting.com
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